King
Tania Martelanc is a seasoned Sr. UX Researcher currently working at King since March 2020, focusing on enhancing player experiences in Candy Crush Saga and leading initiatives for product accessibility and inclusivity. Tania has also conducted comprehensive research for multiple games within the Portfolio Games team at King. Prior to this role, Tania served as Research & Insights Lead at Bossa Studios, where responsibilities included managing player research studies, facilitating focus groups, and conducting market analyses for several game titles. Tania's career began in copywriting and screenwriting at Guru Filmes and included an internship at Beit Digital Marketing. Tania holds a Master of Science in Marketing Management and a Master of Science in Consumer Psychology, along with a Bachelor's degree in Advertising and ongoing education in Project Management and Consumer Neuroscience.
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King
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King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of their games. They have developed more than 200 fun titles, and offer games that are enjoyed all around the world. King is an independent unit of Activision Blizzard Inc. (Nasdaq: ATVI), which acquired King in February 2016.