Gaia Pedrolini

Gaia Pedrolini is a seasoned marketing professional with extensive experience in brand strategy and digital innovation. Currently serving as a Senior Brand Strategist and Diversification Manager at Kingfluencers since February 2022, Gaia has successfully led creative strategies for prominent brands such as L’Oréal, BMW, and Nestlé in influencer marketing campaigns. Previous roles include Digital Innovation Lead for MyLugano, and Social Media Manager at various festivals, where Gaia managed social media campaigns and content creation to enhance engagement. Gaia holds a Master's in Media Management with a minor in Digital Communication from USI Università della Svizzera italiana and has studied at several prestigious institutions, including the University of Bologna and Université Sorbonne Nouvelle.