Rajavi Shah

Head Of Marketing at Kiro Beauty

Rajavi Shah is an experienced marketing professional currently serving as the Head of Marketing at Kiro Beauty since October 2023. Shah oversees various marketing functions that enhance business growth and brand visibility, including marketplaces, influencer marketing, performance advertising, and events. Prior to Kiro Beauty, Shah worked at Nykaa from March 2019 to September 2023, first as Senior Manager for Marketing & Communications, focusing on building the Nykaa Cosmetics and Kay Beauty brands while driving category growth and managing major marketing events. Shah also held the position of Marketing Manager at Nykaa, collaborating with beauty e-commerce teams. Earlier experience includes roles at FoxyMoron from October 2011 to February 2019, where Shah managed key accounts and developed digital strategies for prominent brands. Educational qualifications include a Bachelor’s in Accounting & Finance from K C College.

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Kiro Beauty

With a genuine mix of integrity and darn good efficacy Kiro was born. A clean beauty makeup brand that upholds our set-in-stone belief that you should indulge in makeup that is filled with goodness, goodness and more goodness! Our cosmetics products are high on impact, astoundingly long lasting and super unconventional. It is makeup that liberates you and keeps your skin breathing. We think you are meant to own your beauty game and the one way to do it is to indulge in Kiro! We are taking today’s beauty regime one step forward by infusing ingredients that pamper and protect the skin. Our in-house cosmetic products are 100% vegan, animal cruelty free and paraben free. Here you’ll find lush and plush eye makeup, face makeup and lip makeup all crafted to absolute perfection. Skincare is a journey not a milestone and it starts with you indulging mindfully. So Kiro is our step towards a makeup revolution, because we believe that makeup that is good for you shouldn’t be kept away from you. This is the future of clean beauty. When are you stepping in?


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