Nishitha K

Nishitha K is a Paid Marketing Specialist at Kissflow since March 2022, contributing to the demand generation team and focusing on pipeline generation activities for the US region. Responsibilities include evaluating and partnering with third-party vendors for outbound marketing efforts, planning a monthly webinar series in collaboration with the sales team, and implementing website personalization and A/B testing to enhance user experience. Prior to this role, Nishitha served as a Digital Marketing Analyst at Zoho Corporation from May 2019 to March 2022, managing SEM, SMM, and various paid marketing channels for the ITSM product suite, including promotional activities through platforms like Google Ads. Nishitha holds a Bachelor of Engineering in Electronics and Communication Engineering from Jerusalem College of Engineering, completed in 2019.