Annisa Nurul Mauliddiyah is a seasoned digital marketing specialist with extensive experience in optimizing digital fundraising campaigns across various platforms. Currently serving at Kitabisa since November 2019, Annisa has successfully generated IDR 6.8 billion in donations this year through ad campaigns, achieving over 10+ ROAS and 40%+ CVR. Previous roles include positions at Platon, Heroleads Indonesia, and Logique Digital Indonesia, where Annisa focused on lead generation, campaign optimization, and performance analysis. Academic credentials include a degree in Communication Science with a specialization in Journalism from Universitas Padjadjaran.
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