Lisa Hom

Chief Product & Merchandising Officer at KiwiCo

Lisa Hom is the current Chief Product & Merchandising Officer at KiwiCo. Prior to their current position, Lisa was the CEO and Co-Founder of Parasol Co. During their time at Parasol Co, Lisa was responsible for creating a premium, modern US baby and family brand that targeted eco-conscious and designer millennial moms. Additionally, Lisa grew Parasol Co's social media presence, developed partnerships with various brands and businesses, and launched a subscription service. Lisa also launched an Affiliate and Brand Ambassador program which drove 25% of monthly active subscriptions. Furthermore, they pitched the brand to various media outlets and sponsored various conferences and networking events. Lastly, Lisa led all product design of diaper, baby wipes, feminine care, and diaper bag products. Under Lisa's leadership, Parasol Co expanded its distribution channels and improved its purchase conversions and retention rates.

Lisa Hom has a MBA from the University of California, Berkeley, Haas School of Business with an emphasis in marketing. Lisa also has a BS from the University of California, Berkeley in industrial engineering and operations research.

Lisa Hom works with Katie Soo - CMO, Clara Kim - Director of Growth, and Lara Bridges Housser - VP, KiwiCo.org. Lisa Hom reports to Sandra Oh Lin, Founder & CEO.

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