Adriana Silva Crawford

Adriana Silva Crawford currently serves as the Head of E-commerce and Digital at Klabin since October 2021. Prior to this role, Adriana held several managerial positions, including Marketplace Manager and Gerente de Classificados at Mercado Livre, and Gerente Sr B2B e Novos Negócios at Grupo Netshoes, where responsibilities included managing B2B channels and commercial partnerships. Adriana also contributed to the e-commerce sector at Magazine Luiza, focused on restructuring B2B and B2B2C operations, and at Máquina de Vendas, where leadership in B2B strategies was paramount. Earlier experience includes a Coordinator role at Claro, overseeing e-commerce strategies, and purchasing at Submarino. Adriana holds an MBA in Marketing and Digital Business Intelligence from FGV - Fundação Getulio Vargas and a Bachelor’s degree in Business Administration from Universidade Anhembi Morumbi.