Edith Pavón

Edith Pavón Alvarez is an experienced communications professional currently serving as the Spanish Speaking LATAM Head of Corporate Communications at DiDi since September 2021. Previously, Edith held positions such as Director of Marketing Communications at Morton Subastas and Head of Communication & Corporate Citizenship at ExxonMobil, where notable achievements included transforming brand visibility by 90% within six months. Edith's extensive background also features roles at AT&T México, Centro Médico ABC, Sui Generis Radical Marketing, and Azteca America, contributing significantly to digital strategy, public relations, and media communications. Educational qualifications include a Master of Business Administration in Marketing and various diplomas in public relations and crisis management.