Karin Haglund

Team Lead, Consumer Insights at Klarna

Karin Haglund is an experienced professional in consumer insights and brand strategy, currently serving as Team Lead and Global Consumer Insights Manager at Klarna since January 2021. Prior to this, Karin held the position of Consumer Insights Analyst at Coop Sverige, managing key brand tracking projects and delivering presentations to the board. Additional experience includes roles as an Associate Brand Management Consultant at Lynxeye, GDPR Project Manager at RNB Retail and Brands, and various internships focusing on marketing, strategy, and communications. Karin co-founded Wargstedt Design and has a solid educational background with a Master's degree in Business & Management and a Bachelor's degree in Retail Management from the Stockholm School of Economics.

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