Sofia Back

Sofia Back has a diverse work experience spanning various roles and industries. Sofia started their career at Swedish Event AB as an Event Planning Intern, where they focused on marketing the "Color Me Rad" race through Facebook campaigns and recruiting volunteers. Following this, they became an Evenemangskoordinator at The Dirty Dash & Color Me Rad, where they executed 5K races across Sweden and Norway.

Sofia then joined Tre Kronor Media as a Media Planner/Ad Operator, where they learned about media buying and planning and provided support to clients throughout the process. Sofia later became a Client Manager and Cross Media Planner, leading cross-functional teams and developing media strategies for clients such as Clas Ohlson and Synsam.

Sofia also worked at Assistansboken Sverige AB as an Account Manager, where they generated leads and expanded the client base for digital education services. Additionally, they served as Avdelningsansvarig at ICA Gruppen, managing the post office and ensuring operational excellence.

Most recently, Sofia has been working at Klarna as a Marketing Manager. Sofia'sresponsibilities include overseeing consumer growth and co-marketing initiatives for the leading global payment provider and shopping service.

Overall, Sofia Back's work experience demonstrates their expertise in marketing, event coordination, media planning, and client management across various industries.

Sofia Back completed their education from 2014 to 2016 at Affärshögskolan, where they obtained a degree in Marketing with a focus on Communication and Media. In March 2021, they obtained a certification from Klarna Marketing Academy on the "Future of Shopping."