Michael Smith

Michael Smith is a seasoned marketing professional with extensive experience in web strategy, growth marketing, and performance media. Currently serving as Senior Manager of Web Strategy at Klaviyo since December 2021, previous roles include Director of Growth Marketing at Bamboo and Program Manager of Marketing Planning & Audience Strategy at REI. Smith’s expertise encompasses cross-channel audience segmentation, data strategy, and campaign management, particularly for major clients such as T-Mobile, where significant contributions were made in developing best practices and executing social media strategies. A graduate of San Diego State University with a Bachelor of Science in Finance, Smith also participated in the Lavin Entrepreneur program, gaining valuable entrepreneurial experience.