Jeff Zifrony

Jeff Zifrony currently serves as the VP of Strategy at Attain, where the focus is on building a marketing intelligence machine. Prior to this, Zifrony was the Head of US Advertising Research at X, overseeing the US Ad Research function during a significant acquisition. Zifrony's academic contributions include serving as a guest lecturer at Indiana University's Kelley School of Business for a senior capstone course on Marketing Strategy. Previously, Zifrony worked at Twitter as a Manager in Advertising Research, where leadership involved a team dedicated to measuring ROI for advertisers and scaling global advertising measurement solutions. Earlier experiences include multiple quantitative roles at Allstate through the Leadership Development Program, alongside degrees from Indiana University in Finance and Economic Consulting, and a Master's degree from the University of Pennsylvania in Behavioral & Decision Sciences.