Alana Gouveia

Alana Gouveia is an accomplished marketing professional with extensive experience in performance marketing, particularly in lead generation and partnership strategies. Currently serving as Head de Performance, Marketing e Parcerias at Klubi, Alana manages the implementation and optimization of lead generation strategies for notable partners, including Vivo and Picpay. Previous roles at Klubi included Head de Marketing e Performance and Coordenadora de Performance, where a strong focus was placed on maximizing leads through paid and organic channels. Alana's career also encompasses significant positions at ESCALE, where responsibilities included developing paid media strategies for telecom and finance sectors, as well as coordinating growth initiatives in the health vertical. A diverse background includes roles in social media performance, integrated marketing communication, and project management, supported by a solid educational foundation from esteemed institutions such as USP and ESPM.