Lori Cox

Lori Cox is a seasoned business leader with extensive experience in marketing, business development, and wellbeing services. Currently serving as Vice President of Business Development at Knack Collective, Lori collaborates with technology leaders to implement targeted marketing and sales strategies for organizational growth. As President and Executive Coach at Phoenix Arbor, Lori provides wellbeing services to individuals and employer groups, facilitating personal growth through corporate retreats and leadership development workshops. Previous roles include key positions at Elevation Marketing, where Lori held titles such as Vice President of Revenue Operations & Client Development and Executive Director of Client Development, as well as Engagement Director at Cult Collective LP. Lori's career began with founding and leading Red Dragon Marketing Inc., specializing in transformative marketing services across various industries. Lori holds an Executive Masters of Business Administration from the Sobey School of Business at Saint Mary's University and is currently pursuing a certification as a Total Wellbeing Coach at the Institute for Integrative Nutrition.