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Till Poetting

Senior Global Product & Sustainability Manager at Kneipp

Till Poetting has a diverse work experience spanning multiple industries. Till started their career as a Working Student at Pro Personal Holding GmbH & Co. KG in 2011, where they gained experience in various roles. Till then interned at Miele in the Marketing Communications International department, focusing on brand and digital marketing.

In 2014, Till joined Beam Suntory as a Working Student in Marketing, where they were involved in brand management for Bourbon and Jim Beam in Europe, the Middle East, and Africa regions. Till continued their education and joined EyeReply ApS in 2016 as a Marketing Intern.

Later that year, Till co-founded Brew Dudes, a beer brand in Southern Germany. Till successfully introduced a young target group to high-quality craft beers by emphasizing a fresh and authentic brand positioning.

In 2016, Till joined L'Oréal as a Junior (Digital) Product Manager for PUMA Fragrances, and in 2018, they became a Junior Product Manager for L'Oréal Men Expert. Till eventually took on the role of Product Manager for L'Oréal Men Expert & PUMA Fragrances, where they managed these brands until 2019.

Till's most recent experience is at Kneipp, where they started as a Global Product Manager for Health & Lifestyle in 2020. Till is currently the Global Product & Sustainability Manager, responsible for managing product development and sustainability initiatives at the company.

Till Poetting began their education in 2009 with an apprenticeship at STEUER Marketing & Kommunikation GmbH as a Marketing Communications Assistant. Till completed this apprenticeship in 2011. From 2011 to 2014, Till attended Fachhochschule des Mittelstandes Bielefeld, where they earned a Bachelor of Arts degree in Marketing/Marketing-Management. Following their bachelor's degree, they pursued a Master of Arts degree in Brand and Media Management at the Technical University of Applied Sciences Würzburg-Schweinfurt (THWS) from 2014 to 2016. Currently, Till is enrolled at Leuphana University of Lüneburg, pursuing a Master of Business Administration (MBA) degree with a specialization in Sustainability Management, which they began in 2020.

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