Mirco Pruyser

Mirco Pruyser is a seasoned professional in sports marketing and entrepreneurship, currently serving as Partner and CEO of Goalden, a sports marketing agency established in partnership with DRIIVN and ByBP in September 2023. Additionally, Mirco co-founded byBP in January 2020 and has been actively involved with the KNHB as a Dutch International Hockey Player since 2014. Mirco's entrepreneurial journey includes co-founding BP College and owning Pruyser Holding B.V., while also playing for Amsterdamsche Hockey & Bandy Club (AH&BC) since 2008. Previous roles include Project Manager at De Witte Pool B.V. and Junior Sales Manager at Atoomstroom. Mirco holds a degree in Commercial Economics from Amsterdam University of Applied Sciences and has specialized in marketing management at Johan Cruyff University.