Annie Peterson

Annie Peterson is a seasoned digital marketing professional currently serving as a Senior Digital Marketing Specialist at Knix since October 2025. Previously, Annie held the position of Senior Digital Marketing Strategist at Major Tom from July 2021 to October 2025, where strategic digital marketing campaigns were developed across various platforms, focusing on user acquisition metrics such as Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS). Prior experience includes roles as a Team Lead and Digital Marketing Coordinator at Digital Main Street, management of the ShopHere Program, and work with Corus Entertainment as a Marketing Intern. Annie's background also includes leadership training and arts and crafts direction at RKY Camp, coupled with an early start as a Camp Counsellor. Annie holds a Bachelor of Commerce degree from the Smith School of Business at Queen's University, earned between 2016 and 2020.