Knoativ
Wahab Naeem is an accomplished brand marketing professional with extensive experience in strategic brand management and marketing consultancy. Currently serving as Head of Brand Marketing at KNOATIV and as a Marketing Branding Consultant for DigiTrends since June 2025, Wahab previously held positions including Senior Brand Manager at Cooperative Computing and Assistant Director of Brand Management at Bahria University. With a strong background in developing comprehensive brand strategies and engaging narratives, Wahab has contributed to various high-profile projects across organizations such as WN Studios, ActiveMedia Pakistan, and Interflow Communications. Wahab holds an MBA in International Business from the University of East London and a BBA in Marketing from Bahria University.
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Knoativ
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At Knoativ (pronounced “noh-AY-tiv”), we don’t just help retail brands keep up with the competition, we ensure they lead. Retail isn’t what it used to be, and neither are we. The rules of the game have changed: customers expect more, competitors move faster, and outdated systems hold businesses back. We empower retail brands through: Valus Loyalty: Strengthen customer loyalty by transforming interactions into personalized connections that keep customers returning. LyraCX Commerce: Effortlessly scale digital commerce operations, turning online visits into seamless purchases. Track & Trace: Protect brand reputation by eliminating counterfeits, ensuring transparency, and reinforcing trust at every step. InsightsRep: Enable smarter, faster decision-making through clear, real-time insights that drive measurable growth. Knoativ is more than technology; we’re your strategic partner committed to delivering measurable outcomes. Our Digital Optimization Readiness and Ai Excellence strategies help retail brands identify key areas of focus, enabling them to scale quickly, clearly, and confidently. Together, let’s define what’s possible in retail.