Kasha Cacy

Kasha Cacy has extensive work experience in the marketing and communications industry. Kasha began their career at Accenture, where they worked as a Manager in the Process Group, designing and building technology systems for clients in the Communications Industry. Kasha later transferred to the Change Management group, focusing on leading large-scale change efforts.

Cacy then joined Wunderman as a Planning Director, where they led planning and marketing strategy for clients such as IBM, AT&T, and Priceline.com. Kasha also contributed to the development of Wunderman's proprietary Brand Experience Scorecard research study.

After that, Cacy worked at Cheil Communications as the Director of Marketing Strategy for the Samsung business globally. Kasha'sresponsibilities included developing marketing and communications strategies, customer segmentation, and campaign briefs.

Kasha then moved to Ogilvy, where they served as the VP and WW Director of Marketing Strategy and Planning for the IBM Account. In this role, they were responsible for marketing and communications planning and strategy across all business units and programs executed by IBM worldwide.

Cacy's next position was at McCann Erickson, where they worked as the Senior Vice President and Group Director of Strategic Planning, leading strategic planning efforts for the Intel account and overseeing brand, creative, and communications strategy.

Kasha then joined Universal McCann as the President of UM US, where they transformed the business from a traditional media planning and buying agency to one that leveraged data and analytics and content to drive tangible business results for clients. Kasha oversaw the agency's greatest period of growth in over 10 years and evolved the agency's culture by defining core values and establishing programs to reinforce them.

Most recently, Cacy served as the Global Chief Executive Officer at Big Village, a private equity-backed global marketing services and technology company. In this role, they rationalized and integrated twelve legacy companies into three independent business operations and developed the strategy for selling the three entities. Kasha also worked with each entity to transform capabilities, build new leadership teams, and improve financial performance.

Cacy's current position is Chief Media Officer at Known, starting in 2023.

Kasha Cacy attended Union College from 1989 to 1993, where they earned a Bachelor of Science (B.S.) degree in Mathematics. Prior to that, they attended Wayland High School, but no specific dates or degree information were provided.