Mark O'Shea is a skilled data scientist and analyst with extensive experience across several notable organizations. Currently at Known since December 2021, Mark leads client marketing campaigns, optimizing KPIs, and enhancing campaign performance through sophisticated models that increase Return On Ad Spend by 25%. Previously at 605, Mark was instrumental in creating large-scale campaigns while managing client relationships and overseeing cross-functional projects. Mark's earlier roles include fundraising analytics lead for Cory 2020, where Mark identified high-value donors and generated significant revenue, and various positions at 605 and Hillary for America, focusing on data analysis for political campaigns. Mark holds a Bachelor of Arts in Mathematics from Rutgers University, complemented by minors in Computer Science and Economics.
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