Jeffrey Farnum

Jeffrey Farnum serves as Senior Manager of Business Intelligence at Kobie Marketing since July 2023. Previously, Jeffrey held various positions at Profiles by Kantar, culminating as Director of Global Business Intelligence from September 2004 until July 2023. Responsibilities included leading a team to design scalable Business Intelligence processes, building a PowerBI data library for improved accessibility, and managing a SQL Server database for analysis. Additionally, Jeffrey identified analytical initiatives to optimize operations, collaborated with senior leadership on KPIs, and transitioned reporting platforms. Jeffrey holds a Bachelor of Business Administration in Information Technology from William & Mary, having graduated in 2004.