Joeri van Den Bergh

Book Author How Cool Brands Stay Hot - Branding To Gen Z & Y at Kogan Page

Joeri Van den Bergh is a prominent keynote speaker and future consumer expert, recognized for expertise in the influence of Next Gen demographics, including Generation Alpha, Generation Z, and Millennials, on marketing and consumer trends. Currently serving as co-founder and non-executive partner at Human8, Joeri has played a significant role in shaping a human-driven consultancy. In addition to board memberships at VRT and advisory roles at Filou & Friends and Sensoa, Joeri is a professor at Vlerick Business School and EHSAL Management School. As an accomplished author, Joeri has written influential works such as "How Cool Brands Stay Hot," which explores the dynamics of reaching Millennials. Joeri's career includes founding InSites Consulting, a pioneer in online market research, and engaging in various educational pursuits, including a recent focus on sustainability leadership at the London Business School.

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