Kaushelia Arikrishnan

Kaushelia Arikrishnan is an established professional with extensive experience in consumer marketing and digital strategy. Currently serving as the Consumer Marketing Operations Senior Manager at Kognitiv Corporation since March 2019, Kaushelia developed a successful tiered loyalty program that improved customer engagement and satisfaction. Prior experience includes a role as Digital Marketing Manager at ShakeUp Online Sdn Bhd, where Kaushelia created a platform for real-time monitoring of marketing KPIs, and as Digital Marketing Account Manager at SDL plc, focusing on digital branding and regional content adaptation for the APAC market. Kaushelia's career began as a Customer Relationship Management Specialist at eknowhow, delivering training and website development services. Currently pursuing an MBA with a specialization in Strategy at Edinburgh Business School, Kaushelia continues to influence the marketing landscape through data-driven strategies and innovative programs.