Kira Welcenbach

Kira Welcenbach is a seasoned professional in market research and strategy, currently serving as a Senior Market Research Manager at Rehlko since July 2021. In this role, Kira leads a newly formed market strategy team, promoting data-driven decision-making to align strategic direction with market intelligence. Prior experience includes strategic marketing management for global Power Systems and data center businesses at Rehlko, as well as consulting at CMA Strategy Consulting, where Kira managed strategy projects and developed analytical frameworks. Kira began the career with internships at PricewaterhouseCoopers and Verizon while earning a Bachelor of Science in Management with cum laude honors from Boston College Carroll School of Management.