Tad Schmitz

Tad Schmitz is a seasoned professional in digital product leadership and eCommerce, currently serving as the Head of Digital Product at Kohler Co. Previous roles include Director of Digital Product for eCommerce and Customer Experience at Bloomin' Brands, Inc. and Director of eCommerce & Mobile at Universal Orlando Resort, where responsibilities also included serving as Senior Manager of Marketing Technology. Additional experience encompasses leadership positions at SeaWorld Parks & Entertainment, focusing on marketing and consumer activation, as well as a role as Director of Ecommerce at Hilton Hotels & Resorts. Tad Schmitz holds a Bachelor of Science in Speech Communication from Eastern Illinois University.