Yassine Bakri, MSc

Yassine Bakri, MSc has a diverse range of work experience in the marketing field. Yassine is currently serving as the Director of Performance Marketing at KOHO since July 2022. Prior to this, they held the role of Performance Marketing Manager at KOHO from May 2021 to July 2022, and Senior Paid Growth Lead from July 2020 to May 2021.

Before joining KOHO, Yassine worked as a Digital Growth Specialist at Valtech_Absolunet from July 2018 to July 2020.

Yassine also has experience as a Digital Marketing Executive at Hyatt Plaza Shopping Mall, QCMC from May 2015 to July 2017. In this role, Yassine was responsible for enhancing the brand image of the mall through brand awareness campaigns, creating and implementing digital marketing strategies, and planning and executing various advertising campaigns.

Yassine's career started at L'Oréal, where they worked as a Product Assistant Manager for the La Roche-Posay brand from January 2014 to May 2015. In this role, they coordinated marketing projects, maintained relationships with the media and advertising agencies, and managed partnerships and providers.

Yassine also gained valuable experience as an Advertising Intern at Ogilvy from March 2013 to August 2013. During their internship, they assisted in the development and execution of advertising plans and programs, evaluated advertising campaigns, and communicated feedback and changes to clients.

With their extensive experience in performance marketing, digital growth, and advertising, Yassine Bakri, MSc has developed a strong skillset in driving marketing strategies and achieving business goals.

Yassine Bakri, MSc has a Master of Science (MSc) degree in Management- Ecommerce from HEC Montréal, which they completed from 2017 to 2018. Prior to that, they received their Bachelor's degree in Marketing from École Nationale de Commerce et de Gestion - Casablanca, between 2011 and 2014. Additionally, Yassine Bakri holds a Google Ads Certification from Google, which they obtained in August 2019.