Sara Lyons

Sara Lyons is a seasoned sales and marketing professional with extensive experience in the hospitality industry. Currently serving as the Director of Sales and Marketing at Kolter Hospitality since December 2024, previous roles include Director of Sales and Marketing at Shreem Capital and Complex Director of Sales at Crestline Hotels & Resorts, where oversight included a combined budget of over $14 million. At Pacific Pearl Hotels, Sara held the position of Director of Sales Marketing, focusing on revenue generation and departmental restructuring. Sara holds certifications from Embassy Suites by Hilton and IHG Crowne Plaza, highlighting a strong foundation in sales strategy, contract management, and financial reporting.