Heidi M-B Lund

Heidi M-B Lund is a Senior Adviser at the National Board of Trade since May 2019, focusing on areas such as International Regulatory Co-operation, regulation of digital technologies, Technical Barriers to Trade, and trade-related technical assistance in various countries. Previously, Lund served as Acting Director in the Department for Trade Agreements and Technical Rules, managing teams on Technical Regulation and Free Trade Agreements. With a diverse background, Lund also held positions as Strategic Advisor at the Swedish Civil Contingencies Agency, and Senior Adviser at the National Board of Trade, contributing to regulatory practices and technical assistance. Earlier experience includes roles at the Austrian Standards Institute and SWEDAC, where Lund developed principles for market surveillance and technical harmonization. Lund holds an M.Sc. in Economics from Hanken School of Economics and is an Assessor for the Swedish Quality Award.