Annika Payn

Annika Payn is a dynamic marketing and communications expert currently serving as the Global Head of Brand Experience at KONE, where they lead a team in enhancing the brand's reputation across 60 markets. With over 22 years of experience, Annika has held significant roles at various organizations, including Head of Brand for Asia Pacific at Zurich Insurance and founder of BRANDIKA Limited. They have been recognized as a Woman to Watch by Campaign Asia and are a committed advocate for diversity, equity, and inclusion, alongside championing customer and employee experience. Additionally, Annika has contributed as an expert speaker for Squared Online, a partnership with Google. They are actively pursuing a Certificate in Foundation Art & Design at HKU SPACE.