Marketing and Brand Management

The Marketing and Brand Management team at Koninklijke Grolsch is responsible for shaping and communicating the brand's distinct character and authenticity. They focus on developing innovative marketing strategies that elevate Grolsch's unique offerings, manage brand activation initiatives, and enhance the e-commerce presence. By collaborating with various retail and international partners, they ensure that each product resonates with consumers, fostering genuine connections and moments of enjoyment with every sip.