Elizabeth Baucom

Elizabeth Baucom is a seasoned marketing professional with extensive experience across various roles in leading brands. Currently serving as Senior Marketing Manager at Kontoor Brands, Inc. since March 2019, Elizabeth has successfully orchestrated a $13 million annual retailer media plan, optimizing content for e-commerce sites and fostering team development. Prior to this role, Elizabeth held positions at VF Corporation, managing global marketing strategies, and SFW Agency, directing accounts for notable brands such as Char-Broil and Burt's Bees. Education includes a BS in Business Administration and Economics with a focus on Marketing from Greensboro College.