Debora Donadello

Debora Donadello is a professional with over four years of experience in Business Development and Performance Marketing. Debora started their career in 2017 as an Intern at Goethe-Institut e.V., where they actively cooperated in the management and organisation of events and workshops for 100+ teachers and professors as well as for students. Debora also translated partnership contracts and other technical texts from German into Italian. In 2019, they joined KoRo as Head of Business Development. During their tenure, they launched a total of 11 new subshops in 2021 contributing to a 200+% total revenue growth compared to 2020. Debora also achieved 20% savings on logistics costs by renegotiating current contracts and starting cooperations with new partners. Debora was also a Member of the International Business Development Team, where they developed cross-department structures and processes to start with international performance marketing in 15 countries both on Facebook/Instagram and Google. This resulted in a 400% increase in performance marketing expenditure compared to Q4 2020 and a positive impact on growth and revenue. As Country Manager Italy, they were the main responsible for the performance marketing strategy and hands-on ad creation for Facebook and Instagram, as well as the Amazon Italy marketplace management. Debora also worked part-time as Expansion and New Business Development Italy, where they translated the entire website from German into Italian, conducted preliminary market research and competitor analysis, and defined the marketing and communication strategy for the Italian market. Debora also achieved an average CAC of <10€ through Facebook and Instagram Ads. Currently, they are the Team Lead Business Development and is supervising 20+ team members both directly and indirectly.

Debora Donadello has completed a Master's degree in Marketing Management (CIMO) from Università Cattolica del Sacro Cuore between 2018 and 2020. Prior to that, they obtained a Bachelor's degree in Applied Foreign Languages for Business (Lingue per l'impresa) from the same university between 2015 and 2018. Debora also holds a High School Diploma from Liceo Statale M.G.Agnesi (Merate, LC) which they obtained between 2010 and 2015.

In addition, they have obtained various certifications, including an Erasmus Language Final Assessment: German C1/C2 from OLS - Online Language Support in 2020, a Cambridge English Level 2 Certificate in ESOL International: FCE Grade A (ability at Level C1) from Cambridge English Language Assessment in 2015, a Goethe-Zertifikat B2 from Goethe-Institut e.V. in 2015, an ECDL (European Computer Driving Licence) from AICA - Associazione Italiana per l'Informatica ed il Calcolo Automatico in 2014, a DELE B2 from Instituto Cervantes in 2013, an Inbound Marketing Certification from HubSpot Academy in 2020, and a Content Marketing Certification from HubSpot Academy in 2020.