Vanessa Boddington

Vanessa Boddington's work experience is as follows:

- Director of Customer Operations at Kortext since 2023.

- Director of Customer Success International at VitalSource from September 2020 to September 2022.

- Director of Market Development EMEA & APAC at VitalSource from January 2019 to September 2020.

- Marketing Director EMEA & APAC at VitalSource from May 2017 to January 2019. In this role, they led the marketing team, developed an integrated marketing and PR strategy, utilized digital marketing tools like HubSpot, and introduced a customer advocacy program.

- Product Manager at Kortext from May 2015 to April 2017.

- Head of Higher Education Marketing at McGraw-Hill Education from September 2012 to March 2015. In this role, they created and implemented an integrated marketing plan, developed a digital certification program, and consistently exceeded revenue targets.

- Senior Marketing Manager at McGraw-Hill Education from January 2010 to September 2012. Vanessa created pricing and promotion strategies, supported product development, and participated in sales activities.

- Marketing Manager at McGraw-Hill Education from November 2006 to December 2009. Vanessa created pricing and promotion strategies, was voted Manager of the Year, and coached academic consultants.

- Senior Academic Sales Representative at McGraw-Hill Education from January 2005 to November 2006. In this role, they utilized consultative selling techniques, exceeded sales targets, and maintained a pipeline in Salesforce.

- Academic Sales Representative at McGraw-Hill Education from May 2003 to January 2005.

Vanessa Boddington's education history begins in 2010 when they enrolled in The Open University. Vanessa completed their studies there in 2016 and obtained a Bachelor of Arts (Hons) degree in Business Studies.

In addition to their formal education, Vanessa has obtained multiple certifications. In September 2020, they became a Certified AVA Analyst through AVA Assessment Associates, Inc. In June 2017, they received a certification in Prosci Change Management from Prosci. Vanessa also completed several online courses, earning certifications in Software Product Management Specialization, Reviews and Metrics for Software Improvements, Agile Planning for Software Products, Client Needs and Software Requirements, Software Processes and Agile Practices, and Introduction to Software Product Management. These courses were completed through Coursera in 2016 and 2017. Lastly, in October 2017, they obtained a certification in Content Marketing from HubSpot Academy.