Korum Automotive Group
Dale Reichert has extensive experience in sales, management, coaching, and technical support across various industries. Currently serving as a Sales Advisor at Korum Automotive Group since September 2020, Dale previously held roles at the same company as Facilities Manager, overseeing maintenance and contractor management. Dale's background includes coaching CrossFit at CrossFit Puyallup and Roach Strength & Conditioning, focusing on individualized training and safety protocols. As President of Reichert Motors, Inc., Dale developed a reputation for integrity in the used vehicle market and maintained strong customer relations. Early professional experience includes roles at Boeing Commercial Airplanes as an Engineering Technical Aide and at Fatigue Technology Inc. as a Materials Testing Facility Supervisor. Dale holds an Associate of Science in Mechanical Engineering Technology from South Seattle College and an Associate of Arts in General Studies from Green River College.
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Korum Automotive Group
The Korum Automotive Group opened its first dealership in 1956. Operating from the "Korum Corners" in Puyallup, we serve the entire South Puget Sound Region with a relationship-oriented approach to our operations. We currently operate three new vehicle franchises; Ford, Lincoln (including Lincoln Black Label), and Hyundai, along with our Pre-Owned Vehicle Center. Over the years, Korum has worked hard to earn the trust of our community, and is a well-known name in our local area. Adopting the motto "People First, Cars Second" has helped guide Korum and it's employees to create a results-driven and value-based, sales and service culture for the betterment of our workplace and the community which we serve. This type of service has allowed Korum to achieve sales, service, and customer experience awards, such as the Presidents Award.