Amanda Tong is an accomplished marketing executive with extensive experience in the beauty and skincare industries. Currently serving as SVP Marketing for North America at Kosas since 2025, Tong has held key leadership roles at notable companies, including SVP Marketing + Digital at LAWLESS Beauty and VP Marketing for Kayali Fragrance and Huda Beauty Cosmetics. Previous positions include General Manager & AVP of Marketing at AbbVie, where responsibilities encompassed the Skincare Portfolio, and SVP Marketing at Bliss. Tong also held the position of VP Global Marketing & Strategy at Hourglass Cosmetics, which was acquired by Unilever in 2017. Earlier in her career, roles included Director of Global Marketing at Murad, Marketing Director at Warner Bros., and Associate Product Director at Johnson & Johnson. Tong earned an MBA from UCLA Anderson School of Management and a Bachelor of Science in Business Administration from UC Berkeley's Haas School of Business.
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