Marketing and Branding

The Marketing and Branding team at Kosas is responsible for crafting and promoting the brand's identity and values, ensuring alignment with its focus on skincare-conscious makeup. This team develops global marketing strategies, oversees influencer partnerships, manages content creation, and coordinates retail marketing initiatives to effectively communicate the benefits of Kosas' botanical-rich formulas. Through innovative campaigns and social media engagement, they enhance brand visibility and foster connections with the target audience.