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Paula Sapinoso

Director, Marketing at Kotn

Paula Sapinoso has a diverse work experience in marketing roles. Paula is currently working at Kotn as a Senior Marketing Manager, a position they have held since September 2022. Prior to this, they were a Senior Integrated Marketing Manager at Kotn from November 2021 to September 2022. From November 2020 to November 2021, they worked as an Integrated Marketing Manager at the same company. Before joining Kotn, they were a Growth Marketer at Kotn from March 2020 to November 2020.

Paula also has experience working at other companies. From February 2019 to March 2020, they worked as a Growth Marketing Specialist at Ritual.co. Before that, they worked at Hudson's Bay Company from November 2017 to February 2019. At Hudson's Bay Company, they held the position of Category Assistant, E-Commerce Digital Merchandising. In this role, they partnered with the Category Manager and Associate Category Manager to achieve e-commerce sales and margin plans. Paula also analyzed category performance and provided recommendations for the business. Prior to this, they were part of the Merchant Development Program, Digital Planning at Hudson's Bay Company from August 2017 to November 2017.

Paula's earlier work experience includes an internship at PepsiCo as an Assistant Marketing Manager Intern from May 2016 to August 2016. During this time, they assisted in the development and execution of the Pepsi TM brand calendar and analyzed brand performance.

In 2015, Paula worked as a Marketing Specialist Intern at Bell Media. In this role, they implemented digital marketing strategies and managed the firm's social media platforms. Paula also conducted post-analysis on marketing programs and advertising.

Overall, Paula Sapinoso has a strong background in marketing, with experience in various roles and industries.

Paula Sapinoso pursued their education between 2013 and 2017. From 2013 to 2015, they attended Western University, where they obtained a Bachelor's Degree with Honors Specialization in Media, Information, and Technoculture. Subsequently, they joined the Ivey Business School at Western University from 2015 to 2017 to pursue an Honours Business Administration (HBA) degree.

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