Gokul Selvam

Senior Growth Marketer - Paid Search (b2b Saas) at Kovai.co

Gokul Selvam is a seasoned professional in growth marketing with extensive experience in paid search within the B2B SaaS and FinTech sectors. Currently serving as a Senior Growth Marketer at Kovai.co since October 2023, Gokul manages paid search campaigns targeting lead generation and MQL growth across significant markets, including the US, UK, Canada, and Australia. Previously, Gokul held roles at HighRadius and Quoreka, where responsibilities included demand generation and optimization of advertising budgets ranging from $45,000 to $75,000 monthly. Gokul achieved notable success in reducing the cost per prospect acquisition through strategic optimizations. Gokul's career began at *astTECS as a Digital Marketing Executive, focusing on PPC campaign optimization and lead generation processes. Gokul holds a Digital Marketing Certification from the Institute of Marketing INDIA and a Bachelor of Engineering in Electrical, Electronics, and Communications Engineering from Sona College of Technology.

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