KPI
Rashini Virasha is a Marketing Executive at KPI since February 2024, specializing in driving lead generation and brand awareness for multiple B2B brands through digital, social, and email campaigns, achieving notable SEO improvements. Previously, Rashini served as a Marketing Intern at Traveazy Group, contributing to the launch of a digital platform by creating content and implementing SEO strategies to onboard over 200 users. As a Marketing Associate at Hemas Consumer Brands in Sri Lanka, Rashini executed strategies within the haircare category. Rashini's career began with an internship at Stax Asia, focusing on market research and skill development. Educational qualifications include a BSc (Hons) in International Business and Management from the University of Plymouth and a Foundation Degree in Business from NSBM Green University.
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