Christine Andrew

Strategy Management And AI Enablement at KPMG Canada

Christine Andrew is a seasoned professional with extensive experience in strategy management and marketing across leading organizations. At KPMG Canada since January 2011, Christine has held several key roles, including Managing Director positions in Strategy Management, Digital, and Corporate Marketing, where responsibilities involved driving strategic initiatives, digital transformation, and corporate branding efforts. Noteworthy achievements include the development of KPMG’s human-centric brand campaign “Let’s Do This” and enhancing client satisfaction scores. Prior to KPMG, Christine served as Senior Manager of Global Marketing at Shred-it, successfully launching data-driven marketing programs and leading impactful public relations efforts. Christine's academic background includes a BA in English and International Trade from the University of Waterloo, an MBA in Marketing and Strategy from Wilfrid Laurier University, and a Digital Marketing Certificate from the University of Toronto.

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