Ksenia Maksimova

Ksenia Maksimova is a seasoned CRM Marketing Manager and Product Owner at KPMG France, with extensive expertise in CRM strategy, data analytics, and marketing automation. Since January 2021, Ksenia has led a team focused on CRM initiatives, supervising recruitment, performance evaluation, and skills development. Prior roles include Digital Lead & CRM Manager at Valeo, where Ksenia defined contact strategies and orchestrated marketing automation projects across multiple countries, as well as significant positions at Groupe Renault, leading CRM strategies, and managing cross-channel campaigns. Ksenia's background in international management and intercultural communication, complemented by degrees from prestigious French universities, highlights a strong foundation in both marketing and strategic development.