Lucas Calmbach

Lucas Calmbach has extensive experience in the fields of customer engagement solutions, digital marketing, and e-commerce consulting, currently serving as Managing Partner and Practice Lead for Customer Engagement Solutions at KPS AG since November 2015. Throughout this tenure, Lucas has led various projects focused on marketing, loyalty, and CRM/CDP, demonstrating expertise in digital transformation and omnichannel customer experience. Prior roles include Partner and Head of Digital Marketing Delivery and Associate Partner at KPS AG, along with a background in academic research as a Graduate Research Consultant at FAU Erlangen-Nürnberg. Lucas holds a PhD in Information Systems and a degree in Business Administration from the same institution.