Alice Martone Scheufen Mendonça

Alice Martone Scheufen Mendonça is a seasoned marketing professional with extensive experience in brand management and marketing operations, currently serving as a Senior Brand Manager at KRAFTON Inc. since August 2020. In this role, Alice oversees the marketing strategies for LATAM, managing social media presence, executing marketing campaigns, budgeting, and coordinating in-person promotional events. Prior to KRAFTON, Alice co-founded Agência Juicy, providing digital marketing consulting for small businesses, and held marketing roles at Electronic Arts and TaeguTec do Brasil. Alice holds an MBA in Data Analytics and Business Intelligence from Escola Conquer and a Master's degree in Communication and Digital Marketing Management from FAAP, alongside a Bachelor's degree in Social Communication and Public Relations.