Sena A is a UX Researcher at Kraken, currently leading growth initiatives to enhance client centricity and inform product and design strategy. With over seven years of experience, Sena has previously worked at Meta, specializing in UX research for financial products, and held various roles at companies like Immersion UX and Backstop Solutions Group. Sena's career includes a Master's degree in Computer Science from the University of Cape Town and significant contributions to user experience projects across diverse industries, including healthcare, banking, and NGOs in South Africa and Nigeria. As a passionate advocate for user-centric methodologies, Sena has conducted over 270 one-on-one interviews and trained others in UX principles throughout their career.
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