Verena Adam

Verena Adam is an accomplished professional in communications and event management with extensive experience in various leadership roles. Currently, Verena serves as Teamlead Live Communications at KraussMaffei, overseeing live event strategies since May 2022. Prior to this role, Verena was the Head of Events and Internal Communications at UnternehmerTUM from October 2020 to April 2022, and held multiple positions at BMW Group from 2006 to 2018, including Project Manager for International Trade Shows and Events, where responsibilities encompassed the strategic development and execution of BMW and MINI brand presentations at global auto shows. Other notable roles at BMW include Specialist in Human Resources Marketing and Marketing, PR and Communication for BMW Welt. Earlier career experience includes time as a Management Trainee at TREUGAST Solutions Group and as Sales Marketing Manager at Geisel Privathotels. Verena holds a degree in Diplom-Betriebswirtin with a focus on tourism from Hochschule München University of Applied Sciences.