KRDS
Laura Le Pennec is a seasoned professional with extensive experience in digital marketing and SEO optimization. Currently serving as a Digital Marketing Manager at KRDS since May 2017, Laura specializes in creating and publishing content across social media platforms. As an independent SEO consultant since May 2016, expertise includes content optimization, strategic planning, and conducting SEO audits across various industries such as cosmetics, food and beverage, and pharmaceuticals. Previous roles include Product Analyst at Groupe Beaumanoir, focusing on product lifecycle management and budget coordination, and Financial Controller at Virbac, where responsibilities included financial reporting and implementing accounting software. Laura holds a Master's degree in Marketing Management from EDHEC Business School and additional qualifications in SEO.
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KRDS
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KRDS ideates and executes mobile-first social media content and experiences (mobile sites, chatbots) for top brands. KRDS is an independent network comprising 6 agencies : KRDS Singapore, KRDS Shanghai, KRDS India, KRDS Hong-Kong, KRDS Dubai and KRDS Paris. The agency counts 150 employees. KRDS has handled over 2000 digital campaigns across 45 countries, for companies like Singapore Airlines, AIA, HP, Johnson&Johnson, Peugeot, Facebook, Danone, Microsoft, LVMH, Unilever, Nestlé, Tag Heuer, Converse, Air France and L’Oréal. KRDS is part of Social 40, an initiative from global consulting firm, R3, to showcase forty of the world’s best Social Media agencies. R3 helps the world's leading marketers like Coca Cola establish high performing relationship with their marketing agencies. (see http://r3social40.com/) KRDS was adjudged Mobile and Specialist Agency of the Year 2017 by a panel of senior client-side marketers assembled by Marketing Magazine and including among others Swarovski, Grab, Johnson & Johnson, HSBC, Levi Straus. (see http://krds.com/sg/en/krds-singapore-was-adjudged-mobile-agency-of-the-year-as-well-as-specialist-agency-of-the-year/) KRDS was the first agency to join the Facebook Marketing Partner program in Asia in 2011, and was the only non-American winner at the first ever Facebook Partner Innovation Competition, testament to its strong technical expertise.(see https://www.socialsamosa.com/2013/03/krds-wins-facebook-preferred-marketing-developer-innovation-competition-with-its-ad-tool-feedizr/) Sample work : see the 2-min video case study of a campaign we designed and executed for Air France, which got 100,000 users to spend an average 30 minutes finding out about the destinations the airline can take them to : https://www.youtube.com/watch?v=KKjO2Dcm-b0 Here is a collection of social media stories we created for our clients : - https://www.facebook.com/KRDSStories/ - KRDS Studio Showreel 2017 : https://www.youtube.com/watch?v=OeGc59NfVdM