KRDS
Prashant Ipe has a diverse work experience spanning over a decade. Prashant started their career at Twin Peaks Technologies as a Designer & Creative Writer from 2008 until 2010. Prashant then joined Quadruple Education Network Private Limited as a Technical Team Lead from April 2011 to September 2013. Following that, they joined Como Group Asia Pacific as a Senior Developer from October 2013 to April 2015. Prashant then moved on to KRDS, where they took on multiple roles including Tech Lead from July 2015 to March 2016, Senior Technical Manager from April 2016 to March 2017, Technical Director from April 2017 to December 2017, and Chief Technical Officer from January 2018 to the present. Most recently, Prashant has become the Managing Director at KRDS since August 2020, showcasing their progression and leadership within the company.
Prashant Ipe completed their Bachelor's Degree in English Literature from Madras Christian College in 2008. Prashant then pursued a Master's Degree in Communication, Journalism, and Related Programs from Asian College of Journalism in 2008-2009. Later, from 2012 to 2015, they obtained another Master's Degree in Computer Programming, Specific Applications from Anna University.
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KRDS
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KRDS ideates and executes mobile-first social media content and experiences (mobile sites, chatbots) for top brands. KRDS is an independent network comprising 6 agencies : KRDS Singapore, KRDS Shanghai, KRDS India, KRDS Hong-Kong, KRDS Dubai and KRDS Paris. The agency counts 150 employees. KRDS has handled over 2000 digital campaigns across 45 countries, for companies like Singapore Airlines, AIA, HP, Johnson&Johnson, Peugeot, Facebook, Danone, Microsoft, LVMH, Unilever, Nestlé, Tag Heuer, Converse, Air France and L’Oréal. KRDS is part of Social 40, an initiative from global consulting firm, R3, to showcase forty of the world’s best Social Media agencies. R3 helps the world's leading marketers like Coca Cola establish high performing relationship with their marketing agencies. (see http://r3social40.com/) KRDS was adjudged Mobile and Specialist Agency of the Year 2017 by a panel of senior client-side marketers assembled by Marketing Magazine and including among others Swarovski, Grab, Johnson & Johnson, HSBC, Levi Straus. (see http://krds.com/sg/en/krds-singapore-was-adjudged-mobile-agency-of-the-year-as-well-as-specialist-agency-of-the-year/) KRDS was the first agency to join the Facebook Marketing Partner program in Asia in 2011, and was the only non-American winner at the first ever Facebook Partner Innovation Competition, testament to its strong technical expertise.(see https://www.socialsamosa.com/2013/03/krds-wins-facebook-preferred-marketing-developer-innovation-competition-with-its-ad-tool-feedizr/) Sample work : see the 2-min video case study of a campaign we designed and executed for Air France, which got 100,000 users to spend an average 30 minutes finding out about the destinations the airline can take them to : https://www.youtube.com/watch?v=KKjO2Dcm-b0 Here is a collection of social media stories we created for our clients : - https://www.facebook.com/KRDSStories/ - KRDS Studio Showreel 2017 : https://www.youtube.com/watch?v=OeGc59NfVdM