Bryan Eddy is a seasoned creative leader with extensive experience in design and branding. Currently serving as Creative Director & Global Visual Equity Lead at Krispy Kreme since March 2022, Bryan leads integrated creative strategies across various channels while fostering collaboration with cross-functional teams. Bryan has over two decades of experience in creative consulting and design services, specializing in consumer goods packaging and retail merchandising. Previous roles include Associate Creative Director at RR Donnelley, where Bryan co-led creative development for Lowe's Private Brands, and Senior Creative Services Manager at Munchkin, overseeing brand consistency across global markets. Bryan's early career at BRICA, Inc. included pivotal branding initiatives that significantly drove sales growth. Bryan holds a BFA in Graphic Design from Savannah College of Art and Design, earned in 1997.