Zi Jin Phua

Zi Jin Phua is an experienced Senior Demand Planner at KrisShop, specializing in demand planning for the Beauty business unit across travel retail and online channels since April 2019. Responsibilities include conducting monthly demand forecast reviews, inventory management, and sustaining strong vendor relationships. Prior to this role, Zi Jin worked as a Merchandise Planner at Williams-Sonoma Singapore, focusing on merchandise planning for Pottery Barn Kids, and at CHARLES & KEITH GROUP, where inventory management for various accessories and bags was overseen. Zi Jin holds a Bachelor of Arts (Honours) in Retail Marketing from the University of Stirling and a Diploma in Retail Management from Temasek Polytechnic.