Tobias Liesenfeld

Head Of Marketing (afg) at Krombacher

Tobias Liesenfeld currently serves as Head of Marketing (AfG) at Krombacher Gruppe since November 2024. Previously, from January 2017 to October 2024, Tobias held the position of International Marketing Director for granini at Eckes-Granini, leading the brand strategy, international product portfolio development, and driving a consistent marketing approach across various countries. Earlier roles include Senior Brand Manager at Eckes-Granini, Head of Marketing & Product Management at Brezelbäckerei Ditsch GmbH, Brand Manager and Trade Marketing Manager for Schweppes, and Junior Trade Marketing Manager at Griesson - de Beukelaer GmbH & Co. KG. Tobias possesses a Diplom-Kaufmann degree in Betriebswirtschaftslehre from Johannes Gutenberg University Mainz, attained in 2005.

Location

Krombach, Germany

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Krombacher

Family-run and with a deep respect for nature, Krombacher has been producing its superior beers exclusively in the Krombach valley, central Germany, since 1803. Combining the original methods of traditional brewing craft with state-of-the art technology, the brewery only uses the finest natural ingredients to deliver high-class beers. For the precious water, Krombacher beers benefit from the local Felsquellwasser® found in 48 wells within 3km of the brewery. The special water is naturally soft and low in mineral content, providing the beer with its unique, recognisably refreshing and crisp taste. Being Germany’s No. 1 beer brand and one of the most modern beverage suppliers in Europe, the Krombacher beers are now available in more than 50 export markets around the world. In addition to the flagship Krombacher Pils, the ever-expanding portfolio of authentic Krombacher products provides consumers with a broad variety of alcoholic and non-alcoholic beverages to choose from.


Headquarters

Krombach, Germany

Employees

501-1,000

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